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Cookies

Version 2.0 · Effective 12 October 2026

Cookies are small files a website stores in your browser. We use a few to run the site, and, only if you allow it, some to measure our ads. We do not use cookies for anything else.

Cookies that run the site

CookieWhat it doesHow long
iaf_consentRemembers your cookie choice12 months
iaf_aidA random analytics ID. It is never linked to your name or email12 months
iaf_attrRemembers which post, link or ad brought you here, so we know which of our posts work90 days
iaf_themeRemembers whether you chose light or dark12 months
iaf_wl_inboxShows you the "check your inbox" page after you join the waitlist15 minutes
Sign-in cookiesKeep you signed in once you have an accountUntil you sign out
Cloudflare TurnstileChecks that a form was sent by a person, not a bot. Set only while you use a formSession

Website analytics

Our product analytics tool, PostHog, is switched off on the live site at launch. When we turn it on, this page will say so. It will work without cookies until you choose "OK" on our cookie notice, it will use the random analytics ID only, and it will never receive health information.

Ad measurement (Meta)

If you allow ad measurement, the Meta Pixel sets cookies (_fbp and _fbc) so we can see which of our Instagram posts and ads lead to sign-ups. It runs only on our public pages and the challenge join page, never inside the app, and never on any health or account screen. You can turn it off at any time with the control below or with "Manage" on the cookie notice.

Visitors from the European Union, the European Economic Area and the United Kingdom are asked first, and ad measurement stays off unless they accept. If your browser sends a Global Privacy Control signal, ad measurement is off unless you turn it on.

Error monitoring

We use Sentry to tell us when something breaks. It sets no cookies and receives technical error reports with personal information removed.

Your cookie choices

We use cookies to run this site and measure our ads. You can turn off ad cookies any time.

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If you have any injury, get advice from your GP or physiotherapist first, and consult a health practitioner to make sure this is right for you. Stop exercising if anything causes pain or discomfort.

I AM FITNESS is general fitness and wellbeing coaching, not medical or psychological treatment. Need support now? Lifeline 13 11 14 · Beyond Blue 1300 22 4636 · Emergency 000.

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